British Airways- Case Study Essay Example | Topics and Well Written Essays - 1500 words

British Airways- Case Study - Essay Example ifically, it seems that the poor communication among the employees of the firm has been a constraint towards the development of the firm’s profitability. This problem has led to the design and application of inappropriate rules that govern the firm’s structure and its communication with the customers. It is also because of this fact that employees do not perform in accordance with the goals set by the firm’s management and as a result the financial development of the company faces severe delays. The poor communication among the employees in British Airways can be assumed through a series of facts related with the firm’s daily operational activities as well as the performance of its leaders since the firm’s entrance in the British market (in 1974). More specifically, immediately after the firm’s formation in 1974 from the merge of British Overseas Airways Corporation (BOAC) and the British European Airways (BEA) the employees of the two companies (who now should cooperate) were differentiated regarding their cultural aspects. In this context, the former employees of BOAC believed to belong in a ‘traditional’ and ‘high class’ firm different from the ‘low class’ BEA. On the other hand, the employees in BEA also considered employees of BOAC to be snob while they saw themselves as ‘true competitors’ in the British market. For this reason, it can be assumed that for employees in BEA the merger with BOAC was a wrong decision which could lead the new formed company, the British Airways, in severe financial losses. In accordance with the above the cultural differences among employees in British Airways were intensive since the firm’s formation and this fact has been the main reason for the lack of effective communication among employees in the firm’s particular departments – at least at the firm’s initial ‘steps’ in the British market. The above problem has been limited partially after the reduction of staff in 1981 by Lord King (the